1. Information Search The consumer has realized a need for a particular, and begins to gather information.
Information can be interactive so customers can see a full panoramic view of the product or a demonstration of how a complicated feature works.
"Brand identity is strengthened"... "watching a thirty-second TV spot"
2. Evaluation of Alternatives The consumer evaluates the information, weighing the pros and cons. At this point, they already favor one product over another.
When a company assists the consumer's search by offering information on functions and features to consider, they are helping themselves as well as the consumer. Paradigm Productions can give your company the edge by developing an easy-to-use Web site or CD-ROM with informative and helpful computer animation to enhance product understanding.
3. Purchase Decisions The consumer finally decides to purchase the product.
The consumer has already evaluated the products and may have last minute questions on certain issues. Having a corporate Web Site will give the consumer an excellent opportunity to tie up loose ends for the purchase, no matter what time of the day.
Retention rates are always higher when presented with powerful illustrations and examples. Our experienced graphic artists can make a significant impact on your corporate web site.
4. Postpurchase Behavior After having purchased the product, consumers usually have second thoughts and may reevaluate their purchase (cognitive dissonance).
Through E-mail, you can send consumers updated information on related products or more good reviews on the product they just purchased, instantly. We provide E-mail capability to every site we produce, even if your company does not have internet access.
A corporate web site can also reduce cognitive dissonance by allowing the consumer to easily record their satisfaction or dissatisfaction with their purchase.
